As a web designer, one of the most common questions we get asked is, "Why Does My Business Need a Website?" There are multilpe answers that we can give to this question, so lets go through them one by one, starting with the most obvious one first.
Practically every person you meet on a daily basis possesses multiple devices with which they can access the internet, whether they are handheld devices like mobile phones or tablets, or devices at home such as a laptop or desktop computer. What this means is that no matter where someone is, they have access to an unlimited list of companies that sell the same goods or services that you or your business do. For this reason, it is vital that you are represented along with your competitors to give you a fighting chance at attracting business.
The vast majority of businesses advertise their goods or services on a regular basis through print or broadcast media. This does have its advantages, but it also has it's drawbacks. If you advertise in a newspaper or magazine, people have to buy a physical copy to see your advertisement. With advances in technology, more and more newspapers and magazines are fighting a losing battle with online publications. This means less and less people are actually buying print media everyday.
If you run a newspaper ad every week in your local newspaper, the costs of the campaign can quickly start to escalate and with less and less people buying newspapers, publishers have to inflate advertising charges to make up for their loss in sales. Your annual spend on print advertising would pay for a website many times over and in reality, a website would most likely generate more business for you.
The costs of radio advertising can be even more expensive than print advertising and you have a tiny window of opportunity to get your message across to your target audience who, let's be honest, may not even be listening when your ad plays. If you have a website, your business is being advertised 24 hours a day, 7 days a week.
When showcasing your business in print or broadcast media, you either have to wait for the publication to come out or wait for your advertisment to be recorded. However, websites can be updated in a mattter of minutes and the content shared with your customers and clients via multiple online platforms like Facebook & Twitter within seconds. This means that you won't lose valuable time and sales waiting for printing presses to finish their job. You also have access to a much wider demographic allowing you to cast your net further.
A website will be your shop front on the internet even when you are closed. It's like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what's new in your company. It's also a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.
If you are asking yourself this question, you have already answered it as you wouldn't be asking if it wasn't needed.
A website is a marketing tool that costs you ONE TIME and continues to pay you back. It expands your customer base, enhances your advertising and marketing efforts and gives your business a mark of credibility. When you consider the continual growth in numbers of Internet users and the growth of companies that are on the Internet, some of which may be your competitors, it could cost you NOT to have a web site.
Post ID: 6
Posted: 1st Mar 2014